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Corporate Social Responsibility
Driven by our sense of responsibility towards our society and our people, we always strive to act on our community based commitment by supporting people with special needs.
Being in the mobile industry, we have associated our selves with the physically challenged to be the theme of our CSR efforts. We always aim to create successful initiatives through partnering with local entities specialized in the field of community development. Under the umbrella of Nuqul Automotive and by capitalizing on our resources, efforts and expertise we cater to serve our society and give back to our community with the main focus on the physically challenged, empowering them to become independent and socially productive.
CSR drives and efforts
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To maximize our support and further foster commitment to the physically challenged, we decided to expand on our activities in 2008 to reach three societies catering for kids with special needs.
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In 2007, the charity drive was organized for the second time to include Audi, Porsche, and VW brands.
Four branded cars were chosen and participated in the drive; Audi A4, VW Touareg, VWC Transporter and Caddy. 1 JD was donated for every kilometre driven by the 4 cars for Al Hussein Society for the Habilitation and Rehabilitation of the Physically Challenged.
The drive also featured vehicle weekly visits to main shopping centres such as Cozmo and C-Town to directly promote the campaign to store visitors generating news about the campaign and Nuqul Automotive’s commitment to Al Hussein Society.
Al Hussein Society offers comprehensive and various services for the physically challenged in addition to its awareness efforts in order to give equal opportunities in life for physically challenged children.
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In 2006, we launched the ‘Audi Q7 Charity Drive’ during Ramadan.
The Orange Audi Q7 roamed the streets of Amman for the whole month of Ramadan and for every kilometre driven we donated 1 JD for Al Mustaqbal Club for the physically challenged, our social partners for this initiative. Every week, the car stopped at one prominent location and solicited public donations of food items.
The focus of this year's campaign will be as follows:
Al Hussein Society
Under the patronage of Her Royal Highness Princess Majda Ra’ad, we celebrated Eid Al Fitr and concluded our Ramadan activities during a family event held at Al Hussein Society for the Habilitation and Rehabilitation of the physically challenged located at the seventh circle.
The event was passionately organized by our Nuqul Automotive team to cater for the kids enrolled at the society and their families. The event drew the smile on the faces of the kids celebrating the Eid in a festive atmosphere. It included live music, games and interactive clown shows.
The Al-Hussein Society for the Habilitation/Rehabilitation of the Physically Challenged (AHS) is an educational, vocational and therapeutic NGO dedicated to providing comprehensive habilitation/rehabilitation services to physically challenged individuals, with the emphasis on children, irrespective of their socio-economic status, ethnicity, religion and sex.
Since its founding in 1971, AHS has expanded its programs to become a major provider of comprehensive services to the physically challenged of Jordan through its in-house and outreach programs.
AHS hosts and networks with other societies in an effort to serve the maximum number of people with different challenges as effectively and efficiently as possible.
Our Lady of Peace Centre
We provided special equipment for the Physiotherapy and Occupational therapy sections at Our Lady of Peace Center located at the airport road.
Our lady of peace center is dedicated to provide people with disabilities comprehensive services including physical and psychological rehabilitation, in addition to educational, medical and training programs.
The center also works effectively to raise awareness in the field of the Rights of people with disabilities and the obligation to respect their rights through emphasizing dialogue and voluntary work among different societal centres and representatives.
Queen Alia Foundation for Hearing and Speech
We initiated our Ramadan campaign and activities by supporting Queen Alia Foundation for hearing and speech
The support entailed furnishing six classrooms at the foundation to create a comfortable learning atmosphere for the children. The foundation implements several programs to meet the needs of people with hearing and speech disabilities and provides advanced services.
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